classified-ads-definition universal notice
July 28, 2018 by Jessica Danes in Classifieds

What is the definition of classified ads & Why are classified ads called classified?

What is the definition of classified ads?

Classified advertising is a form of advertising which is particularly common in newspapers, online and other periodicals which may be sold or distributed free of charge. Classified advertisements are much cheaper than larger display advertisements used by businesses, although display advertising is more widespread.

Why are classified ads called classified?

Classified advertising is called such because it is generally grouped within the publication under headings classifying the product or service being offered (headings such as Accounting, Automobiles, Clothing, Farm Produce, For Sale, For Rent, etc.) and is grouped entirely in a distinct section of the periodical, which makes it distinct from display advertising, which often contains graphics or other art work and which is placed near to editorial content.

What is the difference between a classified ad and a display ad?

Display ads typically contain text, photographs,logos, maps, and other informational items. Classified display Ads are cheaper than regular display ads – and appear in smaller width sizes in the classified columns. Display Ads are generally 6-7 times more expensive than classified display advertisements.

Author: Jessica Danes

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